Digital Marketing Seminar at IMTC WEST 2012
Anybody that has a Marketing and Business Development responsibility in today’s business environment must know about the online presence its company has. 75% of all businesses ranked online presence as the first priority in the years to come, with even more agreeing that social media will drive their business in the future.
Do you know how to find your audience online? Do you know who is visiting your website--where they come from, how they navigate? Do you know your ranking on search engines? Do you know what conversations your customers are having about your business?
The Digital Marketing Seminar will guide you through the digital landscape to provide you with the tools to understand it, to manage and tailor your virtual presence, to set goals, and to open a world of opportunities for you and your company. Even if you are just beginning or are one-step ahead of the crowd, you will walk away with ample resources.
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The seminar will cover: see AGENDA
- Introduction to digital marketing
- Target Market Analysis
- Website Optimization & Analytics
- SEO/SEM
- Display Advertising
- Social Media
- Mobile Marketing
- Integrated Campaign Creation
The seminar will include Coffee Breaks, Networking Sessions, Lunch, and Certificate of Attendance. As an added bonus, if you participate in the Conference you can visit The Spark Group at their Trade Fair Booth and have a one-on-one session with them. A detailed AGENDA of the DMS Seminar is here!
Your instructors:
Led by professionals from leading digital marketing firms, sessions will delve into real-world examples of how digital marketing has had a positive impact on ROI. By attending the IMTC Digital Marketing Seminar, your company will be equipped to tackle today’s transitioning consumer environment.
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Daniela Cuevas is the founder and president of The Spark Group, a digital marketing and social media agency based in New York. Daniela found her passion in technology and digital mediums, which she uses to architect brand stories, to connect companies with their customers, and to gain valuable insights and analytics. She has a BS in Communications from New York University (NYU)See more... |
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Eric Eddings has a background in business, advertising, photography, and film. Originally from Memphis, Tennessee, Eric graduated from Howard University in Washington DC. His passion for technology and social media led him to create The Spark Group, with partners Daniela Cuevas and Lauren Manning. He now directs Social Media for Gluttony, a NYC advertising agency. At Gluttony, Eric works on accounts including Bulova Watches and Clinique... See more... |
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Bruce Carlisle is a certifiable pioneer in the digital marketing space. In late 1996, he founded ‘SF Interactive’ , one of the first digital marketing agencies on the West Coast. SFI was an award winning agency named the “fastest growing privately held company in the San Francisco” by The San Fco Business Times in 2000. After selling his agency in 2003, Bruce formed Digital Axle where he acted as a consultant to marketers and traditional and digital agencies. Today, he continues with Digital Axle, he is also CEO and founder of Conference Hound... See more... |
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Susana Yee is the head of Buzzsmith Media's Social Media & PR departments. A graduate of Barnard College in NYC, she started out in fashion as an account executive at Emanuel Ungaro before moving on to LA and working at an internet start up. From there, she worked at an ecommerce startup as a Business Development Manager. After working in the ecommerce space she realized that there were companies that needed social media marketing help, she started a social media and public relations agency - Go Social Now... See more... |
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Pilar Bower is the Senior Email Marketing Strategist at Red Door Interactive. Pilar graduated from University of Miami and began her career at The Miami Herald. A move to Los Angeles brought her to The Hollywood Reporter where she managed online ad inventory and launched Academy Awards and studio microsites. There she found her calling in the interactive world and with a move to San Diego, she joined Red Door Interactive. Pilar is part of the Channel Marketing team... See more... |
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Matthew Stormoen is the founder and president of Pure Focus, a leading Los Angeles Digital Marketing Agency. An online media veteran spending the last 10 years creating and executing online strategies, Matt has developed, implemented, and managed multi-million dollar digital campaigns for today’s leading Fortune 500 brands. With his obsession to create quantifiable results, Matthew drives the agencies focus on delivering solid, measurable results on every marketing dollar... See more... |
Participants:
The seminar is designed for participants from all levels. Although geared toward Marketing and Business Development individuals, it will be very important for CEOs, Business Owners and IT personnel.
Participants will gain an understanding of the terminology, concepts, success stories, and endless possibilities available to their organization through digital marketing. As more and more businesses are driven by web and mobile marketing, it is important to learn about and tap into the opportunities that lay at your reach.
Prices & details:
The Pre-Conference Seminar can be taken individually or can be taken as part of our Seminar + Conference Package. Check the Conference AGENDA here - A detailed AGENDA of the DMS Seminar is here.
REGISTER EARLY to take advantage of our Discounted Prices! Need Help? Contact us!
Registration Cost (Seminar only): Regular $ 595.00
If Registered By Monday, April 9th, 2012 $ 495.00
If Registered By Monday, May 7th, 2012 $ 545.00
Registration Cost (with the Conference): Regular Conference $ 995.00 + Seminar $ 395.00 for a total of $ 1,390.00
If Registered By Monday, April 9th, 2012 $ 1,190.00
If Registered By Monday, May 7th, 2012 $ 1,290.00
Second & Third Participants from the same Company or Institution get a 15% discount: Members of certain associations, Government, Academic and NGO employees might qualify for a Discount. Ask for your discount code. Contact us!: Check Fees here!.
The Seminar is produced, sponsored and presented by The Spark Group. If you are a client of The Spark Group contact Daniela Cuevas directly to request your discount code before registering.
